PEARL BY LELA ROSE STYLIST NEWS
SEPTEMBER EDITION
APRIL
EDITION
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Sales Workshop Recap
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Senectus et netus et malesuada fames ac turpis. Ornare lectus sit amet est placerat in. Suspendisse interdum consectetur libero id faucibus nisl tincidunt. Mattis pellentesque id nibh tortor id aliquet lectus. Imperdiet sed euismod nisi porta lorem mollis. Sed libero enim sed faucibus turpis in eu mi. Netus et malesuada fames ac. Pellentesque dignissim enim sit amet venenatis. Orci porta non pulvinar neque laoreet suspendisse. Congue mauris rhoncus aenean vel elit. Mi quis hendrerit dolor magna. Ultrices sagittis orci a scelerisque purus. Purus faucibus ornare suspendisse sed nisi lacus sed viverra. Ornare suspendisse sed nisi lacus sed. Quam elementum pulvinar etiam non quam lacus. Ultricies tristique nulla aliquet enim tortor. Dolor sit amet consectetur adipiscing elit. Nibh mauris cursus mattis molestie. Rhoncus dolor purus non enim.
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Faucibus scelerisque eleifend donec pretium vulputate. Fermentum posuere urna nec tincidunt. Orci dapibus ultrices in iaculis nunc sed augue lacus. Tortor dignissim convallis aenean et tortor at risus viverra. Id porta nibh venenatis cras sed felis eget velit. Et magnis dis parturient montes nascetur ridiculus mus. Arcu cursus vitae congue mauris rhoncus aenean vel. Cras fermentum odio eu feugiat pretium. Vitae ultricies leo integer malesuada nunc vel risus commodo. Risus ultricies tristique nulla aliquet. Faucibus a pellentesque sit amet porttitor. Sit amet massa vitae tortor condimentum lacinia quis vel eros. In ante metus dictum at tempor. Nunc pulvinar sapien et ligula ullamcorper. Nulla pharetra diam sit amet nisl suscipit adipiscing. Bibendum est ultricies integer quis auctor elit. Eu scelerisque felis imperdiet proin. Vestibulum lorem sed risus ultricies tristique.
Keep The Store Open and Keep The Momentum Going, Pearl Girls!
We hope to see you ALL at Supper Club.
xx,
Your Pearl Team
LET'S GET SOCIAL
Seasonal Marketing Assets
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LET'S GET SOCIAL
A Good Influence(r)
It's no secret that style mavens LOVE Pearl. And we LOVE them right back! These fabulous women, influencers, and taste makers have all been making a splash in their favorite Pearl pieces from this season and they couldn't be more gorgeous. We've partnered with all of these women and have their express permission for you to share these stunning photos with your clients. Great style inspires great style!
PEARLS OF WISDOM WITH BETSY PEPE
Selling Between Seasons
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LET'S GET SOCIAL
A Good Influence(r)
It's no secret that style mavens LOVE Pearl. And we LOVE them right back! These fabulous women, influencers, and taste makers have all been making a splash in their favorite Pearl pieces from this season and they couldn't be more gorgeous. We've partnered with all of these women and have their express permission for you to share these stunning photos with your clients. Great style inspires great style!
PEARLS OF WISDOM WITH BETSY PEPE
Packing Smarter
If there's anyone likely to overpack, it's probably someone who loves fashion as much as we do. Luckily, since our Pearl collections are designed to be worn and styled together, it makes packing smart an absolute cinch! After so much time of limited-to-no travel, chances are your clients might be feeling a tad rusty as to what to pack (and not) too. While we all love a packing cube, the true packing magic comes from finding pieces that *truly* do double duty—taking you from beach to adventure to cocktails to club to candlelit dinner—and anything in between. Think: our yellow crop that can be worn with shorts, skirt, or pants/the ivory summer dress that can be worn with sneakers and a sweater for day/dressed up with heels + jewels at night. You might also consider offering your expertise as a "Packing Stylist" who's on hand to help clients pack for a big trip. It's an easy way to connect with your top clients between shows and remind them that's a service you provide. Cheers to hopefully dusting off our suitcases for good!
LET'S GET SOCIAL
A Good Influence(r)
It's no secret that style mavens LOVE Pearl. And we LOVE them right back! These fabulous women, influencers, and taste makers have all been making a splash in their favorite Pearl pieces from this season and they couldn't be more gorgeous. We've partnered with all of these women and have their express permission for you to share these stunning photos with your clients. Great style inspires great style!
STYLIST FEATURE
Cindi Shelby
Cindi Shelby served on both workshop panels because she had sold an average of almost 6 units per client to over 100 clients in her Fall 2022 show in Oklahoma City. She did this on her own without an assistant or a partner. Cindi also serves on the Pearl Onboarding Panel and serves as a coach for our newest Pearl Stylists when they are preparing to set appointments for their first shows. Cindi’s approach to styling, serving and building relationships with the clients she has and her ability to constantly find new clients is something I wanted to, again, share with ALL Pearl Stylists instead of just our newest ones going through the onboarding process. You can hear Cindi’s answers on both panel calls and you can read her written summary of 5 things she believes are most important to scheduling a high number of clients and the 5 things she believes are most important to maximizing those appointments by selling a higher average number of units per client below.
1. The number one element in successfully making appointments is building personal relationships. So be out in the community, be visible, volunteer and make those connections. Be someone that she wants to be with...fun, positive, consistent, knowledgeable.
2. Be BOLD. This business is like a treasure hunt. You never know who is going to love shopping this way, so never hesitate to ask and don’t be afraid of the no’s, it gets you closer to a YES! It’s a numbers game. So simple, the more you contact, the more appointments you’ll make.
3. Word of mouth and referrals are indispensable. And most women love to help other women, so ask friends/customers who else might be interested. You want to create “raving fans”. Don’t be good, be great! Go the extra mile ALWAYS. Your service level should go beyond the norm. I promise they’ll tell their friends!
4. Be observant. What’s her style? What are her activities, her her interests? Events coming up? Then you can be specific with suggested outfits to help get her in the door.
5. Treat each woman individually, you never know what approach
Is going to resonate with her. That’s why layering “touches” is so critical-email, phone call, text, social media.
Increase units per customer:
1. NUMBER ONE RULE is to always take a few more items to the fitting room than what they have selected!
2. Also, bring additional pieces in her size. Not everyone can visualize how something will look.
3. Try to direct the trying on process and have her start with separates, end with dresses. Better chance of selling multiples, not just a one and done situation!
4. Throw in a scarf without fail! It’s the easiest add on there is and ours are so beautiful. Don’t assume she won’t wear one, she may surprise you!
5. At the closing, lay it all out and show her how she can make
multiple outfits. Don’t let her go home with “orphans”. But never oversell. You want her to come back. Stay in the moment to help her make the best decisions and gaining her trust. Of course, keep A list of what she passed on to refer to later.
JOIN US OCTOBER 7TH!
First Friday Call - October
Mark your caelndars! Join quintessential Pearl Girl Susannah Tighe for a fun and informative call on Marketing Dos and Don'ts! You won't want to miss it.
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Sell Whatcha Got!
Sell what is in stock! xxxxxxxxxxxxxxxxxxxxxxxx
MORE IS BETTER
NEW Spring 2022 Assets
While the Spring Collection is (literally) flying off the shelves, why not help it fly a little faster? Please find fun new professional videos from Pearl Preview and fresh editorial images of some of the season's favorite "sleeper hits" in your dropbox. Let's get styling!
READY TO SHARE
Summer 2022 Asset Drop
New assets for the Summer Collection are now available in your portal (and below via the Dropbox link). In the folder you'll find:
- Look Book
- Cocktail Card
- Still Life + Model Images
- Sample Set Configurations
- Invitations
Feel free to post, pin, upload, and share with your clients!
MARK YOUR CALENDARS
Looking Ahead To Fall
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Deadline to Quality for Supper Club - May 31
S22 Supper Club - June 13
F22 Pearl Preview - June 14 & 15
S22 Bonus Period Ends - June 30th
READY TO SHARE
Summer 2022 Asset Drop
We had such a blast shooting the new collection on the high seas (of New York Harbor). We love how the photos turned out and know you—and your clients—will love them too. Download here and share away!